Bird Group unveils new brand identity, reinforcing 55-year legacy
Bird Group has unveiled a refreshed brand identity, marking 55 years of growth and reaffirming its commitment to innovation and excellence. Founded in 1971, the conglomerate operates across six verticals, including aviation, hospitality, technology, automotive, retail and education. Inspired by Sacred Geometry, the new logo symbolises connection, continuity and progress while retaining the brand’s signature blue and yellow colours, reflecting its enduring values and future ambitions across global markets.
Apeejay Surrendra Park Hotels signs Zone Connect Aurangabad
Apeejay Surrendra Park Hotels Limited has signed a Hotel Management Agreement for the 50-key Zone Connect by The Park Aurangabad, located on Beed Bypass in Chhatrapati Sambhajinagar. Expected to open soon, the hotel will cater to business and leisure travellers, offering convenient access to industrial hubs and tourist attractions. Facilities will include Café C all-day dining, banquet and meeting spaces, and Vitalia Gym & Spa for wellness and fitness.
Quick Shots
What does travel mean to you? Define it in one word.
Travel is much more than visiting new places
If you could sell only one experience for the rest of your career, what would it be?
A well-crafted European journey, where the experience matters more than the itinerary
If your work life had a movie title, what would you call it?
Always on the Move
What is one life lesson the travel industry has taught you?
Never take anything for granted
Name one destination that deserves more love from the travel trade.
Scandinavia
Varun Soni
Director, Elevate Holidays
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