Maharashtra Tourism lights up Times Square
Mumbai, May 3, 2026: Maharashtra Tourism showcased its global ambition with a high-impact promotional display at Times Square, New York, on Maharashtra Day. The campaign highlights the state’s rich culture, forts, beaches, and urban attractions. Tourism Minister Shambhuraj Desai termed it a proud moment, noting the initiative will boost international visibility, attract global travellers, and strengthen Maharashtra’s positioning as a key tourism destination.
Saudia and Adidas launch ‘Made to Fly’ Travel Pack
Saudia and Adidas have unveiled the “Made to Fly” travel pack, marking a unique collaboration between sportswear and aviation across key Middle East and North African markets. Built on adidas’ SOFT LUX line, the collection reimagines travel apparel with premium materials and aviation-inspired design. The partnership aims to connect with younger consumers while blending comfort, style, and functionality for modern travellers.
Quick Shots
Your most unexpected skill outside travel?
A knack for exploring things in depth and uncovering meaningful insights.
A destination that pleasantly surprised you?
Maldives
The travel buzzword you’re officially tired of hearing?
“Undiscovered” — nothing stays undiscovered in the age of social media.
Your go-to travel hack that always works?
Skip fixed itineraries—book tickets first and plan the rest on arrival for flexibility and better savings.
If travel had a theme song, what would yours be?
“The Nights” by Avicii – “Live a life you will remember” perfectly reflects my travel philosophy.
-Usman Ul Haque, Assistant Manager – Holidays & Operations, Royal Tour & Travel India Pvt. Ltd.
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