Balmer Lawrie & Co. Ltd., a Government of India enterprise has entered in a strategic partnership with Amadeus. The collaboration marks a significant milestone in Balmer Lawrie’s commitment to enhancing customer experience and operational efficiency.
Through this collaboration, Balmer Lawrie will now leverage Amadeus’ advanced Global Distribution System (GDS) technology to access real-time travel content, streamline booking processes, and offer its customers a wider range of travel solutions.
This partnership marks a significant step forward in Balmer Lawrie’s digital transformation journey, enabling it to streamline booking processes, improve operational efficiency, and offer a wider range of travel content. By integrating Amadeus’ robust technology platform, Balmer Lawrie aims to deliver seamless, efficient, and customer-centric travel experiences.
Commenting on the partnership, Adhip PalChaudhuri, Chairman & Managing Director, Travel Balmer Lawrie said, “This alliance with Amadeus’ advanced technology aligns with our vision to adopt cutting-edge solutions that elevate service standards and meet the evolving needs of modern travellers. It also strengthens our capabilities in managing travel for our clients and help us deliver greater value, flexibility, and convenience to our customers.”
“We are delighted to collaborate with Balmer Lawrie, a trusted name renowned for its legacy of service excellence in the Indian travel industry. At Amadeus, we are committed to driving the future of travel through cutting-edge technology. Our advanced solutions will empower Balmer Lawrie to enhance customer experiences with greater efficiency, broader choice, and continuous innovation,” said Sandeep Dwivedi, Managing Director – Travel Sellers, India and the Subcontinent, Amadeus.
The partnership is expected to further strengthen Balmer Lawrie’s presence in the corporate and retail travel segment.
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