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‘At Trulyy India we aim at having women leaders that impart a sense of diversity’: Aarushi Arora

“Hospitality industry and travel and tourism industry both have become the largest employer of women in the current date. It is undeniable that women have excelled in the hospitality sector not only in India, but all over the world..." - believes Aarushi Arora, Business Development Manager, Trulyy India Hotels, Resorts, Camps and Safaris.

Priyanka Saxena Ray by Priyanka Saxena Ray
April 11, 2023
in Industry Insight

MY INSPIRATION: I have had many people from different walks of life who have inspired me and motivated me I have grown up in seeing my father working and thriving in the travel and tourism industry and he’s the reason that I started gaining interest and my passion and love towards travel and tourism and I have been blessed to have the most supportive parents my mom always taught me to be independent and as a result I went for my first internship when I was only 19 and since then I have worked every single day of my life completing 3 degrees while I was still working and have extremely loved the journey.

There are a lot of case studies I have read but someone who’s story has brought that drive of ENTREPRENEURSHIP in me is ESTEE Lauder

“I never dreamed about success. I worked for it.” —Estée Lauder

I BELIEVE: Women employees tend to bring a substantial amount of emotional intelligence to the organisation at all levels, as a result if you will find that 70% of my sales and Marketing team consist of women employees. There are lot of initiative that Trulyy India has taken to make workplace more women friendly: –

Flexible work timings:

Flexible work timings are especially a boon for women who must share a greater burden of domestic responsibilities. Such arrangements allow them an atmosphere of freedom and respect.

 Supporting motherhood:

We can’t achieve gender parity at the workplace if we keep discriminating against motherhood.

In most cases, when a woman professional turns the family way, her career plateaus or she is forced to change to an alternate work profile. But in our organisations, we support our women employees with paid maternity leaves and also give them an option to work from home. It is important to underline here that maternity leave is an unquestionable right of every woman professional

Conversation and Training after a Maternity Leave

When new mothers are finally ready to come back after their maternity leaves, we make sure to provide them with sufficient time to have a conversation with the team.

It would help them understand all that has been going around and be sensitive about it. 

More Women Leaders

At Trulyy India we aim at having women leaders that impart a sense of diversity from a top-down approach.

Anonymous Feedbacks

Sometimes, women don’t feel comfortable discussing a situation or talking about something that is troubling them. We Build a platform where women can share their views, highlight any issues, and suggest any ideas anonymously.

Zero Tolerance Policy

Any comments, remarks, or jokes that make women comfortable have no place in our organization. We provide a zero-tolerance policy and give an environment where women feel no hesitation reporting any misconduct or harassment. 

WOMEN TODAY: Hospitality industry and travel and tourism industry both have become the largest employer of women in the current date. It is undeniable that women have excelled in the Hospitality sector not only in India, but all over the world. Hospitality business in India has traditionally hired women in various positions. As it’s a core service sector, women are considered as the biggest asset in this people-oriented industry. Looking at the status of an overwhelming majority of workers in the industry are women, various subjective cases throw the light on the fact that industries are also more inclined to fill a gender gap. Hotel companies value their female manpower and provide competitive starting salaries, regular incentives, recognition, and many other lucrative benefits, Despite the avenues offered by the industry and the major advancements women have shown as a workforce, they were still facing challenges in their professional path. Some of the reasons which drifts women away from the job in the hospitality industry are the long inflexible working hours , career breaks because of motherhood, personal issues, stereotyping, lack of relevant training, lack of encouragement towards leadership and management programmes, overstress experienced with dependents‟ needs especially among the single or widowed mothers, lack of confidence and self-esteem, lack of motivation from employers and negligible relaxation on maternity leaves, etc. It becomes more challenging owing to demands which discourage women from taking up jobs in the industry. However, understanding the rising concerns of women, consideration is to be given on maintaining a flexible working environment, developing training, and mentoring programs, standardising the procedures, giving transparency in recruitment, performance appraisal & promotion criteria, applicability of policies in terms of equal gender pay, rewarding women by giving recognition and awards. Encountering the potential of female representatives as they are moving an extra mile in the service sector, these recommendations can somehow remove the practical obstacles of female participation in the hospitality workplace.

ONE CHANGE: Being head of Business Development department for my company there’s a whole era of change that we have brought in our organisation, and we pledge on making Trulyy India more and more diverse in terms of our employees, work policy, work structure to make it more women friendly. One thing that we are committed to do in our organisation is equal pay and no gender bias for leadership roles.

 

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