Priyanka Saxena Ray
What offerings fall under the ARK Group umbrella?
The ARK Group encompasses a diverse range of travel services tailored to various interests and destinations. Formerly known as ARK Travel, the company expanded its scope post-pandemic. It now comprises several distinct segments. We have ARK Rep that specialises in outbound representation, facilitating partnerships and representation services. ARK Tech is a comprehensive technology platform for cruise liners, enabling online cabin booking with real-time inventory updates. We then have ARK Villas where we offer villa rentals in Goa and Lonavala through partnerships with villa owners, focusing on B2B sales. At ARK Islands we specialise in destinations such as the Maldives, Mauritius, and Seychelles, with partnerships extending to numerous resorts. This diversified approach allows ARK Group to cater to a wide range of travel needs with specialized teams managing each segment.
What is the growth plan for ARK Group, and how does 2024 look?
Looking ahead, ARK Group anticipates continued growth and expansion in the travel industry. With a positive outlook for tourism over the next five years, the company aims to capitalize on evolving travel trends, particularly among the emerging B2B client base. The modern traveller today seeks multiple holidays annually, reflecting a shift towards travel as a stress-relieving activity. ARK Group is poised to meet this demand by offering diverse travel experiences across its various segments. Despite challenges posed by the pandemic, the company remains optimistic about surpassing pre-pandemic performance levels soon.
What sets ARK Group apart, and how has the cruising sector evolved?
The unique selling proposition of ARK Group lies in its comprehensive suite of travel services, honed over decades of industry experience. Formerly known as ARK Travels, the company has a rich history in the cruising sector, dating back to its pioneering efforts in signing up with cruise liners in India during the early 1990s. Under new leadership since 2008, ARK Group dedicated significant resources to cruise liners, achieving substantial passenger numbers before the pandemic temporarily disrupted the industry. However, with the gradual recovery and changing perceptions about cruising, the sector is experiencing renewed growth. Cruising is no longer confined to traditional destinations but has expanded to include exotic locales like Alaska and Copenhagen, appealing to a broader demographic, including elderly travellers seeking enriching experiences combined with leisure.
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