A highly respected figure in global hospitality, Mr Farik brings over three decades of senior leadership experience with some of the world’s most prestigious hotel groups, including Marriott International and Oberoi Hotels. Notably, he previously served as Regional Director, Sales and Marketing at Banyan Tree Hotels & Resorts, bringing a strong commercial lens to brand development and strategic marketing. His expertise spans sales, marketing, brand expansion, and large-scale development projects, having consulted more than 20 hotels and resorts across the Asia-Pacific region.
Mr Farik joined Amora Hotels & Resorts in 2023 as Group Director of Business Development and Asset Management. During this time, he played a pivotal role in the group’s expansion strategy, including contributing to the acquisition of the iconic Adelaide Hilton and the major redevelopment and rebranding of Amora Herencia Riverwalk in Melbourne.
Commenting on the appointment, Mr Earp Siriphatrawan, Owner and Chief Executive Officer of Amora Hotels & Resorts, said:
“Over the past few years, Narej has played a pivotal role in driving our strategy of expansion. This appointment is both a recognition of past achievements and a clear signal of our ambition for the future. I am confident that with Narej leading development, Amora is well positioned to grow faster, deploy capital more strategically, and become a leading hotel group.”
Mr Narej Farik, Chief Development Officer, Amora Hotels & Resorts, added:
“I am honoured to take on the role of Chief Development Officer at Amora Hotels and Resorts. The Group has a strong foundation and a clear vision for growth and our plans for expansion and brand establishment are gathering momentum. I look forward to identifying new opportunities and expanding our portfolio to further enhance Amora’s presence across key markets.”
Mr Farik’s appointment marks a new chapter for Amora Hotels & Resorts, defined by purposeful growth, strategic partnerships, and a sharpened focus on identifying prime assets across Australia and the Asia-Pacific. With a portfolio already spanning two continents, the group is well-positioned to deepen its footprint and cement its place among the region’s leading independent hotel groups.
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