The Tourism Authority of Thailand (TAT), Mumbai Office, in collaboration with the Krabi Hotel Association, recently wrapped a successful two-city roadshow, spotlighting Krabi for Indian travellers across leisure and MICE segments. The events in Bengaluru (29 October) and Mumbai (31 October) connected 14 of Krabi’s leading hotels, resorts, DMCs, and IndiGo Airlines with a curated group of India’s top travel planners.
The roadshow aimed to deepen Thailand’s long-standing partnership with the Indian travel trade and introduce them to Krabi of today, a destination that has elegantly expanded from its famous beaches and islands into a hub for luxury seekers, honeymooners, and high-impact MICE and wedding groups.
The events opened with welcome remarks and insights from Mr. Nattachit Oonsiam, Director of the TAT Mumbai Office, and Ms. Kasmaporn Limpanapongthep, President of the Krabi Hotel Association. Both emphasised Krabi’s readiness and enthusiasm for the Indian traveller, underscoring its unique blend of raw natural beauty and sophisticated infrastructure perfectly suited for all traveller segments.
In both cities, conversations quickly moved beyond the pristine postcard images to the practical opportunities for Indian travellers: curated experiences, exclusive property updates, and a shared focus on the value-driven, experiential travel that Indian tourists now actively seek.
A central theme during the roadshow was the significant upgrade in air access to Krabi. The recent introduction of IndiGo’s direct flights from both Bengaluru and Mumbai to this Andaman gem, has placed it within easy reach and is expected to fuel demand from both leisure and corporate segments.
The evenings witnessed lively networking, one-on-one B2B meetings, and a vibrant exchange of ideas that promise to translate into bespoke itineraries for Indian tourists.
This roadshow did more than just showcase a destination; it signalled a strategic push. By highlighting Krabi’s evolving profile, TAT demonstrated a forward-looking tourism strategy for Thailand, one that champions regional diversity, invests in sustainable growth, and leverages enhanced connectivity to open new doors for collaboration with the Indian travel trade.
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