The rebranding also comes at a time when a large chunk of the air passenger traffic has been wiped out over the last fortnight by the second wave of covid-19 infections.
The purpose of rebranding is to operate the carrier in an ultra-low-cost airline model, which would give it a competitive advantage over its peers, the airline said in a statement on Thursday.
“At the heart of this revamp is the full embrace of the ultra-low-cost airline model,” the airline said in a statement on Thursday. “And it is this competitive advantage that enables it to offer its customers a combination of ultra-competitive fares and a safe flying experience.”
An ultra-low cost carrier (ULCC) is different from a low cost carrier (LCC) as they typically operate different business models with unbundled fares which result in cheaper ticket prices.
For instance, on an ULCC, passengers have to pay extra for baggage, while selection of seat and food are subject to an additional fee. ULCCs also have fewer amenities than simple low-cost carriers, and therefore have a greater range of add-ons for a fee.
Most Indian airlines like IndiGo, SpiceJet and AirAsia India operate on a low cost model.
