The Hong Kong Tourism Board (HKTB) hosted an online forum titled “Beyond COVID-19: Global Tourism’s New Normal” – the first event of its kind focusing on the post-pandemic tourism prospects for Hong Kong, Mainland, Asia, and the world. Over 4,000 tourism industry representatives, journalists, and academics registered for the event as global industry leaders share insights into the effects of the coronavirus outbreak on travel, how the industry should respond, and the trends to expect as people begin travelling again in the post-pandemic period.