Redefining destination promotion through cinematic storytelling and original digital productions, the Türkiye Tourism Promotion and Development Agency (TGA) continues to showcase Türkiye in ways that go beyond traditional tourism campaigns. Through its GoTürkiye productions, the agency brings Türkiye’s diverse tourism experiences to life, inviting global audiences to discover its unique destinations, rich cultural heritage, and vibrant lifestyle. This creative vision has now earned international recognition, with the campaign film So Turkish, Go Turkish and the mini-series Antalya Gambit and İstanbul My Love receiving top honours at the US International Awards 2026, one of the world’s leading competitions celebrating excellence in creativity and communications.
Inspired by the global success of Turkish TV series, GoTürkiye’s productions combine cinematic storytelling with destination promotion to present Türkiye’s culture, experiences, and way of life through compelling narratives. This innovative approach earned top honours at the US International Awards 2026, where the productions stood out among more than 100 finalist entries from 25 countries in a competition recognising excellence in corporate videos, online media, documentaries, and independent films.
So Turkish, Go Turkish: The Top Campaign Film
Leading the wins for GoTürkiye, the “So Turkish, Go Turkish” film received the Silver Award in the “Corporate Videos – Country Promotion” category at the competition. Since no Gold Award was handed out in this category for 2026, the film effectively secured the highest distinction in its class.
Jointly produced by TGA and Turkish Airlines, “So Turkish, Go Turkish” captures Türkiye’s rich cultural heritage, breathtaking landscapes, and vibrant atmosphere through powerful storytelling. Built around the signature “So Turkish” slogan, the film showcases uniquely Turkish experiences—ranging from the grandeur of Hagia Sophia and Cappadocia’s mesmerising hot air balloons to convivial gatherings over long dinners in the Aegean and the unmatched charm of the Bosphorus.
Türkiye remains committed to expanding such global campaign films, ensuring its endless experiences are flawlessly promoted to audiences across all key target markets.
GoTürkiye Mini-Series: Where Stories Meet Destinations
Produced with cinematic quality and compelling narratives, the GoTürkiye mini-series represents the latest chapter in the platform’s innovative destination promotion strategy, engaging global audiences through entertainment-driven storytelling. With its five previously released mini-series, GoTürkiye has achieved phenomenal reach across international digital platforms, generating 7.69 billion ad impressions and 4.4 billion views. Building on this momentum, the platform recently launched its sixth production, Turquoise Summer.
The mini-series has also earned international recognition at the US International Awards 2026. Antalya Gambit, the first production in the series, received the Silver Award in the Online & Social Media – City Promotion category, while İstanbul My Love, which captures the dynamism and romantic charm of İstanbul, was honoured with the Finalist Award in the same category.
“Antalya Gambit” is a bold cinematic production that combines an elaborate cat-and-mouse game, drama, and visual storytelling. Following the story of two characters—art curator Lara and mysterious architect Deniz—the series introduces viewers to the heart of the Turkish Riviera, Antalya. Sitting at the centre of Türkiye’s vibrant southern coast, Antalya is among the country’s most popular holiday destinations with its breathtaking landscapes, sparkling coastlines, mild climate, delicious Mediterranean flavours of Turkish cuisine, and deeply rooted cultural heritage. Showcasing a different dimension of the city—from turquoise bays and luxury resorts to ancient ruins and vibrant urban life—through ten cinematic two-minute episodes, “Antalya Gambit” sparks global interest in the city, inviting visitors to discover this Mediterranean gem for themselves.
“İstanbul My Love” also elevates Türkiye’s lively metropolis, İstanbul, from a scenic backdrop into an active character in the story. Blending the energy of the city with romance, the narrative follows a brilliant young woman named İstanbul and a successful businessman named Tan as they navigate their search for true love in the city. Bringing unmatched locations—from Çırağan Palace to Galataport, and from the Bosphorus to Beyoğlu—to the screen in each episode, the series transforms destination promotion into an immersive experience.
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