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Goa Tourism secures lifetime membership with ICPB to propel MICE sector

Department of Tourism, Goa has officially secured a Lifetime Membership with the India Convention Promotion Bureau (ICPB) in a strategic move to position the state as a premier global destination for corporate travel and large-scale business events.

Somya Deep by Somya Deep
March 30, 2026
in Associations in Action

This milestone collaboration marks a significant step in Goa’s ongoing initiative to expand its tourism portfolio beyond its world-renowned beaches and firmly establish itself as a 365-day hub for Meetings, Incentives, Conferences, and Exhibitions (MICE).

To mark this significant partnership, the official Lifetime Membership certificate was handed over to Department of Tourism, Goa by Arun Srivastava, Joint Director General, Ministry of Tourism, Government of India, Neeraj Dhawan, Treasurer, ICPB, and Dr. Poonam Rajput, Executive Director, ICPB at a formal ceremony at Assembleia, Taj Cidade de Goa Horizon on Thursday, March 26, 2026.

Goa has been rapidly transforming its tourism landscape to cater to the growing demand for ‘bleisure’ (business combined with leisure) travel. The state is actively developing its business-ready infrastructure, including upcoming convention centers at the Rua-De-Ourem Creek and Margao, alongside the enhanced global connectivity provided by the Manohar International Airport (MOPA).

Building on the success of flawlessly executing high-profile international gatherings, such as the G20 working group meetings, Department of Tourism, Goa is actively promoting a sustainable, regenerative tourism model. By integrating the state’s rich heritage, eco-tourism, wellness offerings, and hinterland attractions into the corporate travel experience, Goa provides an unmatched, holistic environment for modern event planners.

To further strengthen the ecosystem, identified venues in Goa will be encouraged to take up Associate Membership under ICPB, with active support from the Department of Tourism, ensuring deeper integration with the national MICE network and greater opportunities for local stakeholders.

Arun Srivastava, Joint Director General, Ministry of Tourism, emphasized the national alignment: “The Ministry of Tourism is fully committed to positioning India as a global MICE hub. Goa’s integration into the ICPB network as a Lifetime Member aligns perfectly with our national strategy. By synergizing local charm with world-class infrastructure, Goa is setting a benchmark for how states can diversify their tourism offerings.”

Neeraj Dhawan, Treasurer, ICPB, welcomed the partnership, stating: “Goa’s entry as a Lifetime Member is a tremendous boost to our collective efforts at ICPB. By collaborating directly with the Department of Tourism, Goa we can effectively showcase the state’s unique MICE infrastructure and vibrant venues to our global network. This partnership will undoubtedly pave the way for more diverse, high-quality business events in India and provide actionable value to our stakeholders.”

Speaking on the development, Rohan A. Khaunte, Hon’ble Minister for Tourism, said, “This lifetime membership with ICPB reinforces our commitment to positioning Goa as a leading destination for business and corporate events. We are focused on creating a robust ecosystem that blends world-class infrastructure with Goa’s unique experiential appeal, enabling us to attract high-value global events while driving sustainable tourism growth for the state.”

The lifetime partnership with ICPB unlocks a range of strategic advantages designed to elevate Goa’s standing in the global MICE industry. The membership will significantly enhance Goa’s visibility across national and international platforms, promoting the state’s MICE capabilities to leading event organizers and corporate decision-makers.

 

 

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