
IRIS Reps ties up with Hong Kong DMC UR Travel Limited
IRIS Reps announced its partnership with UR Travel Limited, a DMC based in Hong Kong. IRIS Reps will offer end-to-end destination packages, strengthening its ability to service trade partners with complete land arrangements, experiences, and itineraries. The announcement comes on the back of a strong start to the year following IRIS Reps’ impactful participation at OTM 2026. The roadshow and trade interactions generated renewed interest in Hong Kong, creating the right momentum to onboard a destination management partner.
Sarova Hotels & Resorts Kenya strengthens India focus after strong 2025
Sarova Hotels & Resorts Kenya has capped 2025 on a strong note, driven by robust collaboration with the Indian travel trade across FIT, groups and a fast-growing MICE segment. Reinforcing its India focus for 2026, the group hosted a MICE networking dinner in Mumbai on 10 February, bringing together around 30 leading MICE agents and key media. Looking ahead, Sarova is progressing with an extensive renovation plan aimed at significantly upgrading its product offering for global and Indian travellers alike.
Quick Shots
Your most unexpected skill outside travel?
Finance management.
One mistake in travel you’re glad you made?
Choosing to enter the travel industry.
The travel buzzword you’re officially tired of hearing?
Travelling just for social media.
Your go-to travel hack that always works?
Doing complete research and preparing everything yourself.
If travel had a theme song, what would yours be?
Suhana Safar Aur Yeh Mausam Haseen.
Ashok Kumar Sharma
MD, India Tour By Heart Team
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