‘Saudi, Welcome to Arabia’, the consumer-facing brand of the Saudi Tourism Authority (STA) announces ‘Spectacular Saudi,’ a three-day five-city experiential showcase that promises to transform India’s festive season with the colours and flavours of modern Saudi.
Organised simultaneously across Delhi, Mumbai, Bengaluru, Hyderabad and Ahmedabad from 21–23 November, this immersive event marks one of STA’s largest and most ambitious destination activations ever hosted in India, reinforcing Saudi’s long-term commitment to one of its fastest-growing tourism markets.
For three action-packed days, each host city will experience a vibrant showcase of Saudi’s culture, artistry and world-class hospitality. Visitors can step into Brewtopia: A Qahwa Experience, where the air hums with the scent of bakhour and freshly poured Saudi coffee. At the Epicurean-Culinary Corner, guests will discover Saudi’s evolving food story, a blend of tradition and modern flair served with characteristic generosity.
What’s even better is that fans will get a chance to get to know more about Qiddiya City, the world’s first purpose-built destination dedicated to the Power of Play – the belief that joyful experiences, creativity, and exploration can inspire people, unlock potential, and transform lives. Qiddiya will also feature the largest Six Flags Park in the world, Saudi’s first and biggest water park, among other exciting entertainment theme parks.
The event will be held across five landmark venues in India:
- Delhi: Select CityWalk Mall
- Mumbai: Phoenix Palladium Mall
- Bengaluru: Lulu Mall
- Hyderabad: Sarath City Capital Mall
- Ahmedabad: Nexus Ahmedabad One Mall
For travellers tempted to experience Saudi first-hand, Spectacular Saudi makes the journey easier than ever. On-site Tasheer kiosks enable ease of access by providing information and assistance for those seeking seamless travel planning helping turn spontaneous travel dreams into reality. If you are looking to travel to Saudi, don’t forget to carry your passports to the event and read through the document checklist on the official Tasheer website (vc.tasheer.com)
And then come the rewards: visitors stand a chance to win a four-night getaway to Riyadh (inclusive of accommodation, airport transfers, and a city tour), along with complimentary nights on select bookings, exclusive couple bonuses, and discount vouchers worth over ₹75 lakh on Saudi flights, hotels, and travel packages. Sweetening the deal further are complimentary Six Flags tickets with Riyadh package bookings for 2026 and couple passes to the MDL Beast Soundstorm Music Festival in Riyadh.
Visitors can unlock:
- Easy Visa processing
- Discounts on tours and packages
- Special fares from Saudia
- Complimentary stays
- Cash discounts on bookings
- Giveaways and gifts
These limited-time offers reflect Saudi’s dynamic push to make travel more accessible for India market as the ‘Spectacular Saudi’ follows a period of remarkable engagements in India, including the September three-city mega roadshow organised across Hyderabad, Ahmedabad and Delhi, and the uniquely curated ‘Saudi Sporting Arena’ trade activation hosted earlier this month in Delhi.
The event builds on STA’s expanding footprint in India and follows the hugely successful “I Came for Football, I Stayed for More” global campaign featuring Cristiano Ronaldo (CR7), which spotlighted Saudi’s year-round events calendar, world-class entertainment, and it’s unprecedented rise as a global sports hub.
With the Riyadh Season, one of the world’s largest entertainment festivals, running from October 2025 until all the way through March 2026, the timing of ‘Spectacular Saudi’ offers Indian travellers a direct pathway into a world of concerts, global sporting showdowns, immersive attractions, cultural celebrations and fashion events.
Saudi’s tourism sector continues to accelerate, backed by ongoing investments, infrastructure expansion and a growing portfolio of global events. For Indian travellers, ‘Spectacular Saudi’ marks a milestone moment, a direct encounter with Saudi’s vibrant future, authentic heritage, and welcoming spirit.
As Saudi continues its journey toward becoming one of the world’s most dynamic tourism destinations, the five-city showcase invites India to witness, experience and celebrate everything that makes Saudi truly spectacular.
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