Saudi launches latest campaign starring Cristiano Ronaldo
“Saudi, Welcome to Arabia” the consumer facing brand of the Saudi Tourism Authority (STA), launched its latest campaign starring Cristiano Ronaldo (CR7). Launching across key markets in Europe as well as India and China, “I Came for Football, I Stayed For More” brings to life a Saudi that offers visitors far more than the expected. Heralding the start of its extended season of high stakes sports, rousing entertainment, and breathtaking film, fashion and cultural events, the campaign harnesses TV, Social, Digital, and OTA.
Air India Express expands routes from Ahmedabad & Chandigarh
Air India Express has launched direct flights connecting Ahmedabad and Chandigarh to Bengaluru. The airline will operate twice-daily services from Chandigarh and daily from Ahmedabad, increasing to twice-daily from September 16, 2025. Enhancing convenience for both business and leisure travellers, the expansion will also include new flights between Dehradun and Bengaluru from September 15, 2025.
Royal Orchid Hotels announces new property in Ambala
Royal Orchid Hotels Ltd. (ROHL) has signed a new 65-key property in Ambala, Haryana, in collaboration with Lovepreet Singh. Spread over 6 acres, the resort will feature deluxe, club, and suite rooms, a multi-cuisine restaurant, bar, spa, gym, and pool. With four banquet halls, a conference area, and a 25,000 sq. ft. lawn, it will cater to weddings, events, and corporate gatherings.
Cygnett Hotels expands with new retreat in Ujjain
Cygnett Hotels & Resorts has announced the signing of Cygnett Retreat TM Collection by Wyndham Ujjain, a 100-key premium boutique resort. Inspired by Santorini’s whitewashed elegance, the property will feature an all-day dining restaurant, leisure amenities, spa, pool, and 15,000 sq. ft. of banquet space. Strategically located 12 km from Mahakaleshwar Temple, the retreat promises tranquility with easy access to Ujjain’s attractions. Slated to open mid-2026, it will cater to pilgrims, families, and leisure travellers alike.
#First Opinion
“Tourism today is at an exciting turning point, with travelers increasingly seeking authentic, meaningful and sustainable experiences. The sector is evolving rapidly, fueled by advances in technology, the rise of new destinations, and travelers’ growing interest in cultural experiences. At Aeroprime, we see this as an opportunity to play a transformative role by strengthening our core in aviation and travel solutions while enabling airlines to expand into new markets with data-driven strategies and digital innovation. Our expansion plans include deeper collaborations with global carriers, entry into new geographies, and scaling our proprietary platform – GLID, to drive efficiency and connectivity. A key focus is also on connecting India with emerging and untapped markets to unlock new opportunities for growth.”
Abhishek Goyal,
CEO & Executive Director, Aeroprime Group
Follow BOTT on LinkedIn, Facebook, Twitter & Instagram
Subscribe BOTT Channels on WhatsApp & Telegram to receive real time updates