“The wildfires have left an indelible mark on Los Angeles, but so has the resilience of its people,” said Beteta. “From local volunteers offering their time to restaurants providing free meals and the tourism industry organizing vital resources for evacuees, Californians have shown their unyielding spirit. Now, we’re calling on everyone to help Los Angeles rise again.”
While acknowledging the destruction caused, Beteta highlighted that over 98% of Los Angeles County remains unaffected by the fires. The city’s iconic landmarks, including the Hollywood Sign, Universal Studios Hollywood, Santa Monica Pier, Griffith Observatory, and the Getty museums, are intact and ready to welcome visitors.
Tourism has always been a cornerstone of Los Angeles’ economy, supporting countless local businesses and residents. As Beteta noted, “Los Angeles is a beacon to the world – a city where dreams are born and stories come to life. Supporting its recovery means being part of its new chapter.”
Visit California is urging travelers to plan trips to Los Angeles, not only to experience its vibrant attractions but also to contribute to the city’s healing process. Every visit supports local businesses, from hotels and restaurants to cultural institutions, helping to restore livelihoods and communities.
“Los Angeles depends on its thriving tourism economy. By visiting, you’re not just exploring a world-class destination – you’re making a real difference,” Beteta emphasized.
As the city rebuilds, its story of resilience and hope continues to inspire. Visitors are encouraged to be part of this recovery narrative and to experience the enduring magic of Los Angeles.
