Priyanka Saxena Ray
Year 2024
In 2024, Holiday Inn Katra Vaishno Devi has shown impressive growth, with our occupancyrate reaching 70%. This marks a significant improvement from last year, especially during theMay-June summer vacation, when we saw a substantial influx of guests. As the Navratri season approaches, we are optimistic about another surge in bookings, driven by the festive spirit and the spiritual significance of Katra. Additionally, our Average Room Rates (ARR) have increased by approximately 15%, reflecting the rising demand for our premium offerings. We have strategically tailored our services to appeal to millennial and Gen Z travellers, who seek authentic and meaningful experiences.
Renovation / Expansion
We are expanding our property with new banquet spaces designed to foster community engagement and provide versatile venues for celebrations and events. These facilities address the growing demand for quality venues in Katra, creating a hub for local gatherings and cultural festivities. This initiative underscores our commitment to enriching the guest experience while supporting the vibrant community of Katra, making it a prime destination for meaningful connections and memorable celebrations.
Sustainability Initiatives
At Holiday Inn Katra Vaishno Devi, we believe in the saying, “We have not inherited the world from our forefathers — we have borrowed it from our children.” This philosophy drives our strong commitment to sustainability, with the IHG Green Engage program as the foundation of our responsible tourism efforts. We have made significant strides in eliminating single-use plastics, including straws, and adopted a zero-waste cooking philosophy. Our root-to-stem approach ensures that every part of our ingredients is utilized, minimising food waste and promoting a more sustainable kitchen. Beyond the kitchen, we actively organise mountain cleanup drives to preserve Katra’s natural beauty and implement effective waste and water treatment systems to reduce our environmental impact. We have recently launched the ‘Katra Divine Retreat’ at Holiday Inn Katra. This year-round offering is designed to provide guests with a transformative spiritual experience set against the stunning backdrop of Jammu and Kashmir. The retreat includes a 3-night/4-day stay in comfortable accommodations.
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