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Home Your Opinion

5 Ways AI is quietly powering your travel decisions today

In the last ten years, there has been a huge change seen in travel with regards to planning and how things are experienced. AI has been changing and developing this aspect of travel over the past few years. This includes better recommendations for flights, dynamic pricing when booking hotels, personalised itineraries and real-time help when you need it.

Somya Deep by Somya Deep
May 12, 2026
in Your Opinion

AI is now used in almost all parts of travel and provides a more efficient, smooth and personal experience for today’s travellers. As things continue to evolve and develop at a rapid pace, we will also hear from leaders in the travel industry as they help create the future of travel using AI.

Louis D’Souza, Managing Partner, Tamarind Global

AI is Personalising Travel Recommendations More Than Ever: AI is changing the way that we plan for travel through personalised recommendations based on your previous booking history, selection preferences, price point, and even previous online searches. AI can create the perfect destination, and the perfect itinerary for your trip to help with making an intelligent decision about your travel and as fast as possible with greater accuracy than ever before. This impact on travel is being experienced as more intuitive and experiential than it’s ever been. Louis D’Souza, Managing Partner, Tamarind Global says “True luxury lies in personalisation; through combining innovative technologies and our depth of knowledge – we provide travellers with tailor-made travel experiences that reflect their vision ensuring that each trip is well thought-out, seamless & one to be remembered.”

Prerak Manish Shah, Co-founder & CTO, Cogniify.ai

AI is Helping Travel Brands Anticipate Problems Before They Happen: Travel companies have access to new technologies that allow them to provide foresight about disruptions going forward to passengers. Disruption can come in the form of a flight delay or a surge in ticket demand; through smart systems analysing patterns and pro-actively acting upon them, travellers can experience much smoother trips than they currently do. As Prerak Manish Shah, Co-founder & CTO, Cogniify.ai states, “The currency of today is data and we convert that currency into clarity and data-driven intelligence.” By transforming raw data into foresight, companies can move from responding to an issue to preventing an issue from occurring, thus allowing for a more seamless, reliable and well-managed travel experience that operates behind the scenes.

Aksheshkumar Ajaykumar Shah, Founder and CEO, Cogniify.ai

AI is Enhancing Travel Safety & Risk Monitoring: Travel brands are using artificial intelligence (AI) to get ahead of potential disturbances to the customer experience. Predictive intelligence makes travelling easier and more dependable by allowing travel companies to forecast demand spikes, forecast delays, and identify operational bottlenecks. The real value of AI in the words of Aksheshkumar Ajaykumar Shah, Founder and CEO, Cogniify.ai is in changing uncertainty to foresight so that businesses can improve their decision-making prior to any crises. This pre-emptive mindset is redefining how people travel today.

Mira Bid, Managing Director, Muthaiga Travel

AI-Powered Language Translation is Breaking Barriers: Travelers, across the globe, are now experiencing the ultimate convenience by eliminating one of travel’s biggest roadblocks – lack of communication when traveling internationally or outside of their native language. AI-powered language translation has taken travel to the next level by providing the ability to have real-time conversations and instantly translate booking information, directions, and local interactions, making traveling much more enjoyable, relaxing, and hassle-free. This type of technology is valuable for both business travel and international travel, where clear communication is critical. According to Mira Bid, Managing Director, Muthaiga Travel, “Technology has changed how we travel by creating a world of connectivity, efficiency, and accessibility in global travel.”

Leena Jhugroo, Managing Director, Travel Lounge Leisure & Tours

AI is Making Destination Discovery Smarter: Travelers are experiencing a shift thanks to AI’s ability to personalise recommendations for how to explore destinations based on several variables, including travellers’ preferences, travel budgets and past travel behaviour. When it comes to finding hidden gems or creating curated experiences through travel planning, AI is enabling travellers to have an easier time making a decision and inspiration for better trips. According to Leena Jhugroo, Managing Director, Travel Lounge Leisure & Tours, “We create your dream vacation by curating each element of your trip to fit your individual travel style and desires.” With this intelligent methodology, travel planning is becoming a more instinctive process and allowing travellers to have discovery and memorable experiences at each location.

With AI providing a smarter, faster, and more personalised way of booking a holiday, it is transforming the way we travel today. It enhances every part of your travel experience from discovering destinations to booking them seamlessly. With the evolution of AI, it is taking travel to the next level by changing how we think about travel in terms of intuitiveness, efficiency and enrichment of the experience.

 

 

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