Throughout the show, exhibitors had the opportunity to connect with quality buyers, visitors could explore new connections and strengthen existing ones with the travel trade partners and the knowledge sessions provided exceptional insights in the current travel trends shaping the tourism landscape.
Saurabh Shukla, Head of Sales, ITB India, said,” “The overwhelming response to ITB India 2026 is a powerful reflection of the resilience, ambition and continued dynamism of the travel industry across India and the wider Asia-Pacific region. We were delighted to see such strong engagement from travel professionals, quality buyers, exhibitors and partners, demonstrating the importance of creating a platform where the industry can connect, exchange ideas and foster meaningful collaborations. The energy and enthusiasm throughout the event reaffirm our commitment to making ITB India an efficient platform for the region’s travel ecosystem, and we look forward to building on this momentum in the years ahead.”
The Cruise Capsule panel discussion was well appreciated by the attendees for the stellar lineup of speakers and thought provoking discussions. Dipti Adhia, Country Manager – India, Discover the World, a panelist at the ITB India 2026 knowledge sessions shared her insights about the show.She said, ”
It was a wonderful experience to be part of the panel at ITB India – Cruise Capsule, discussing the ground realities and gaps of India’s outbound cruise market.
For me, the gap is not demand—it is how confidently and creatively we sell cruises. Education is key to building confidence, but equally important is asking the right questions, understanding the traveller before selling, and having the courage to propose something new.Setting the right expectations and matching the right cruise to the right audience is critical.
I believe the opportunity is to move from being a cruise seller to a cruise consultant. What is selling today should not necessarily define what we sell tomorrow. As an industry, our role is also to create curiosity and introduce travellers to experiences they may not have known they wanted.”
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