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    Starhotels introduces the new Teatro Luxury Apartments Firenze – Starhotels Collezione

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    Botanix Resorts introduces India’s first pet & infant-friendly Diwali retreat

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    Jordan Tourism Board concludes successful roadshow in Mumbai & Delhi

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    South Africa leads the charge in growing its MICE and leisure sector in Hyderabad

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    Indian travel trade explores Zimbabwe beyond Victoria Falls

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    Jamaica Tourism hits new highs with record July and major resort development

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    Ticket to Switzerland: Four teams, one epic journey

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    Tourism Seychelles wraps up successful three-city India roadshow, boosting trade ties

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    Kerala’s Kuttanad Safari: Eco-tourism boat service to launch this November

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    UP Tourism showcases India’s heritage at Paris IFTM Top Resa 2025

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    Goa Tourism hosts heritage walk, forest picnic & Carambolim lake experience as part of WTA Celebrations

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Sarova Hotels & Resorts marking 50 years of hospitality excellence

As a historic part of Kenya's hospitality industry, over decades Sarova Hotels & Resorts have acquired a portfolio of exceptional properties. The hospitality group houses eight unique properties in prime locations, each harmoniously individual to its own history and environment, fortified by a vision to impact surrounding communities and build a sustainable future. Mita Vohra, Director of Sarova Hotels & Resorts shares insights into the distinctive offerings of Sarova, their occupancy levels, and the unique experiences that set them apart in the industry in an exclusive conversation with BOTT

Pallavi Sharma by Pallavi Sharma
February 26, 2024
in Industry Insight
Shreya Shimpi
Tell us something about your properties and the occupancy levels.

Occupancy levels at our properties vary across various segments. Properties such as the Masai Mara, which are full all year round, have an average occupancy level between 85-87 per cent for the whole year. Our ‘Whitesands Beach Resort’ in Mombasa is spread over 23 acres of land having five swimming pools, a Spa, outdoor restaurants, and many other activities. It has an average occupancy level of 85-87 per cent. Both our Nairobi properties reached peak levels since 2015, and we have seen a huge increment in revenue and the number of travellers. The last two years have been exceptional, thanks to tourism and the need for people to travel. I also think that Africa and nature have gained a lot of significance during the pandemic which has sparked an interest in people to travel and spend time in nature.

What is the USP of your hotel chain?

The Kenyan people in general are very warm and hospitable. We have a very good track record, and our teams rarely leave us. We don’t have a high turnaround of staff. Our teams are one of our biggest strengths. Our focus on the customer is quite deep, and the degree of experiences that we have built in each of our properties is remarkable. At one of our heritage properties, we have someone who has worked for our company for over forty years. He conducts the tours. He, along with his team, have such profound knowledge of the artefacts, the stories of what happened when the Queen of England stayed there, and a lot more. The property offers an immersive experience because the inner part of it showcases a major part of the history of the Victorian Era which Indians can relate to. In the game parks too, we offer our guests a plethora of experiences. We pay great attention to detail and do a sun-downer in two or three different ways. This year we are going to introduce much more diversity within the experiences.

The level at which we offer experiences in the middle of the National Park is very transformative, making our guests want to come back and re-experience it. Our properties are very family-friendly. In the Mara, we host MICE sometimes and even though we work with all the DMCs, we also interact with the customers directly as a hotelier to help them understand our product deeply. We have a very strong Food and Beverage story. The King of England was in Kenya last year and the State Dinner was catered by us. It has been an interesting journey and our brand is turning fifty this April!

 

 

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