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Naveen Kundu writes to FM to increase Budget allocation for Meetings and Events

Naveen Kundu, Managing Director, Ebixcash Travel Group and Chairman - MICE & Business Travel, FICCI has written a letter to Smt. Nirmala Sitharaman, Minister of Finance & Corporate Affairs, Government of India to increase Budget Allocation for Meetings and Events to enhance "Meet in India" relevance

Pallavi Sharma by Pallavi Sharma
July 10, 2024
in News of the Day

In recent years, the global landscape of meetings and events has evolved significantly, with increasing competition from other neighbouring countries that have significantly higher budgets allocated to similar initiatives. To ensure the continued relevance and success of “Meet in India,” it is imperative that we enhance our financial support for hosting and organizing such events.

By increasing the budget allocated to meetings and events under “Meet in India,” we can achieve several key objectives:
1. Enhanced International Visibility: With a larger budget, we can attract more high-profile international conferences and events to India, thereby enhancing our global visibility as a preferred destination for business and cultural exchanges.
2. Improved Infrastructure and Facilities: Additional funding will enable us to upgrade infrastructure, such as conference venues, accommodation facilities, and transportation networks, to better cater to the needs of international delegates and organizers.
3. Increased Participation: A higher budget will allow for greater participation incentives, such as subsidizing registration fees for international delegates, offering grants for event organizers, and providing logistical support, which will encourage more organizations to choose India as their event destination.
4. Promotion and Marketing: With increased funding, we can intensify our marketing efforts globally, highlighting India’s unique cultural heritage, technological advancements, and business potential, thereby attracting more international events and attendees.

In conclusion, increasing the budget for meetings and events under the “Meet in India” initiative is not just an investment in event hosting but a strategic move to bolster India’s global standing and economic growth. I kindly request your support and consideration in revising the budget allocation to ensure that “Meet in India” continues to thrive and contribute significantly to our national goals.

 

 

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