Kerala Tourism has joined the Indian edition of TikTok’s global in-app travel campaign #TikTokTravel to promote the destination. TikTok is the world’s leading platform for short-form mobile videos. The local in-app campaign #YehMeraIndia showcases India as a key global travel destination by inviting TikTok users to share their travel moments in India.
TikTok has become increasingly popular for showcasing authentic travel moments, with over 4,00,000 videos under the travel hashtag and over 1.7 billion views. The videos range from creators interacting with nature in various ways and immersing themselves in different cultures such as tasting street food and trying their hand at uniquely local experiences. Some of the top-viewed travel destinations in the State in TikTok are #Palakkad (35.5million views), #Wayanad (32.9 million views), #Munnar (32.8 million), #Kovalam (2.9 million) and #Thekaddy (1.3 million) views.
“There couldn’t have been a better time for us to launch our TikTok journey. We are one of the first State tourism boards to come onto TikTok. We truly believe that TikTok as a platform will effectively help us further promote Kerala as an attractive tourist destination and to showcase Kerala’s myriad offerings to the world,” said P. Bala Kiran, Director, Kerala Tourism.
