Jumeirah announced the appointment of Julien Soyez as its new Vice President of Communications. With a distinguished background in luxury fashion and lifestyle communications, leading key events and cultural initiatives, Julien will play a pivotal role in advancing Jumeirah’s communication strategy, building the brand’s visibility in new markets in line with its global expansion plans.
Julien joins Jumeirah from renowned fashion house Gucci in Milan, where he was Worldwide Press Director. There he led an international team with the mandate of defining and executing a complex brand strategy to elevate global perceptions of an Italian House with a century-old heritage. Julien’s career also includes notable creative brand marketing and communications roles in Paris and the Middle East with some of the world’s most iconic brands, including Cartier, Louis Vuitton, and Marc Jacobs.
Based at Jumeirah’s Corporate office in Dubai and reporting to Chief Brand Officer, Micheal Grieve, Julien will oversee all areas of Jumeirah’s communications and social media.
Michael commented: “Julien will play a crucial role in steering our communication strategies in line with the evolution of the Jumeirah brand. His deep understanding of luxury narratives, along with his extensive network, will be instrumental as we look to enhance our visibility with a blend of culture, conversation, and connection that builds our reputation as a brand of influence – both in the Middle East and globally. With plans to expand our portfolio into new destinations across the globe, Julien’s international experience and exposure to art, fashion, and culture will help us identify and leverage the right opportunities to further enhance our brand perception in the luxury hospitality sector.”
Reflecting on his new role, Julien said: “Joining Jumeirah at this transformative time is an incredibly exciting opportunity. The brand’s commitment to growth and innovation in the luxury hospitality sector is inspiring, and I look forward to leveraging my experience to help it achieve its future ambitions. Together with Michael and the wider team, we will write an exciting new chapter for Jumeirah.”
Julien holds a Master’s Degree in Communication from Sorbonne University in Paris. For more information visit jumeirah.com and stay connected on social media @Jumeirah.
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