ATOAI has recently announced the formation of an ATOAI Women’s Collective. The same consists of five leading ladies from the field of adventure – Arshdeep Anand, Dilshad Master, Akansha Garg, Guneet Puri and Tejaswini Gopalaswamy. The main purpose behind the formation of this all-women task force is to inspire, nurture and celebrate women in the field of adventure. Travel trade in India is mainly a male dominated industry and while there is ample women presence in the sector, issues related to women often don’t come to light. Thus, the main focus of this newly formed taskforce is to toughen and empower women in travel, especially in the domain of adventure travel. The women empowered taskforce will also look into exploring innovative ways to increase appropriate women representation within the association.
Sharing her thoughts with BOTT, Arshdeep said, “I am so glad to be in a position to contribute to an industry that has given me so much. Women leadership or rather lack thereof, is something very close to my heart. Being a part of the ATOAI Women’s Collective & coming together with other dynamic women in the field of adventure has given me a wonderful opportunity to work towards empowerment of women & give them a platform to take up leadership roles. It’s a true honour to not just identify and address the women related issues but also to find solutions to them. Our collective aim is to create a culture of inclusion where decision-making and power are practiced collectively and where women members participate at all levels in the association activities.”
The larger goal of the ATOAI Women’s Collective is to create a local and national network of women for peer mentoring and sharing resources. It will also strive to address the major concerns regarding women safety issues in the field of adventure travel. The five-member Taskforce, through a slew of efforts, will endeavour to identify, encourage and empower women to become entrepreneurs, leaders and take charge of their professional lives.
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