Amit Bhasin
How has the past year shaped the cruise business in India, and what key shifts have you observed in traveller preferences or booking patterns?
The past year has transformed the river cruise business for Antara Cruises in India, with significant shifts in traveller preferences. We’ve observed increased demand for domestic travel and heightened awareness of health and safety measures among international guests. Experiences that connect travellers with local culture and sustainability practices are now paramount. Additionally, technology adoption in bookings has streamlined operations, allowing for more seamless guest interactions. Overall, these changes reflect a strong desire for immersive, safe, and eco-conscious travel experiences among our international clientele.
What are your expectations for the upcoming season, and how are you preparing to tap into the evolving Indian outbound cruise market?
At Antara River Cruises, we are excited about the upcoming season as we anticipate a continued surge in interest from Indian travellers. To tap into this evolving market, we are enhancing our offerings by curating unique itineraries along the Ganges and Brahmaputra rivers, featuring immersive cultural experiences, local cuisine, and wellness retreats tailored to Indian preferences. We are also investing in marketing strategies that resonate with our audience, emphasizing the blend of luxury and authenticity.
Are there any new itineraries, onboard experiences, or India-specific strategies your brand is introducing to better engage Indian travellers?
At Antara River Cruises, we are thrilled to announce our new itineraries along the Ganges and Bhitarkanika Mangroves, designed specifically for Indian travellers. These journeys will highlight rich cultural experiences, offering curated excursions that include local heritage, cuisine, adventure and wellness retreats tailored to resonate with Indian preferences. We’re also enhancing onboard experiences with traditional entertainment and customized dining options. Our marketing strategies will emphasize the luxury and authenticity of our offerings, ensuring we connect with our audience meaningfully. We are committed to creating memorable moments that elevate your travel experience with us.
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