What are your India plans?
Our plans for India are extremely ambitious and they are based on one assumption – India is going to grow by leaps and bounds. Infact, it is being predicted that India is going to develop faster than it was growing before Covid and we would like to grow with India. In order to do so, we have taken strategic decisions, such as, restructuring the team and having a new management. We are putting a road map for a long-term growth. We would like to grow not only in tourism management but aviation management too, just like we do in many countries. We are active in 40-45 countries and that makes us big in our field.
What are the key challenges you are facing in the India market?
India is still thinking where to go in terms of its branding and positioning. Post pandemic, it is a good opportunity for India to project its tourism offerings, culture and diversity to the world in the best possible way. Indian can offer unique experiences to all kinds of travellers seeing the immense tourism potential it has. Given the size and complexities of the country, a company has to evolve continuously with a hands-on approach.
What are the strengths that Aviareps brings to a collaboration?
Aviareps has been doing this for a long and my association with them spans over two decades. We work with over 100 airlines and more than 150 tourism, hospitality, retail and trade promotion clients, so we are in this deep and we understand the requirements of our clients. For instance, we have been helping Russia to position, brand and spent each dollar in the best way possible. Similarly, we cater to the individual requirements of each and every organisation that is associated with us and that is our biggest strength.
What are the new trends in travel and tourism post pandemic?
Post pandemic, travellers have become conscious and think about safety and hygiene first. Travel has become expensive, especially the airfares all cross the world. The number of seats are still far less that it was on offer pre Covid so the prices of tickets are expensive and are going to be same for a while. Millennials are going to dominate the travel and tourism market so all the offerings, products etc. shall be according to their tastes. New concepts, such as, slow tourism, theme-based tourism, more experiential tourism will become stronger in times to come. Covid has brought all the players on the same starting line and everyone will have to put their best foot forward.
What are the latest trends in Aviation post pandemic?
Post pandemic, just like everything else, business models of airlines are changing. Low cost airlines are creating hybrid models. Full service airlines and low cost airlines are collaborating. It is an interesting time for aviation sector with Air India being taken over by the TATA group. IndiGo and Qatar coming together — a collaboration one could not imagine in pre-Covid times. But there seems to be immense scope of growth that a cooperation between low cost and full service airline brings to the fore. Fly Dubai, which was an LCC is now introducing Business Class. Situation is changing and being modified according to the clients. Safety has been priority for all airlines and it has become more so in the post Covid era.
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