Pickyourtrail has been tracking the shift on its platform, where searches for photoshoot-related holidays are up 10% year on year. In response, the company has launched the Thailand Photoshoot Holiday, which builds a professional couple shoot into occasion-led itineraries
A pre-wedding or couple photoshoot in India typically costs ₹1.25 to 1.5 lakh per couple, once the photographer, travel and stay are added up. A Posecation to Thailand, with a professional shoot built into a full holiday, starts at ₹50,000 to 55,000 per person, or about ₹1 to 1.1 lakh per couple. In other words, couples can now save up to a third and still come home with a tan.
What began as a pre-wedding idea is spreading to every milestone. Honeymooners lead Posecation bookings, followed closely by couples celebrating anniversaries, with babymoons and “just because” Instaworthy trips joining the mix. The shoot is no longer about the wedding album; it is about marking any moment worth framing. Responding to the demand, Pickyourtrail has launched its Thailand Photoshoot Holiday, occasion-led itineraries that bundle a full vacation with a professional couple shoot at the country’s most-requested locations
The most requested frames are in Phuket, at Promthep Cape and Ao Sane Beach, both now built into Pickyourtrail’s packages. Posecations are available across route combinations including Bangkok and Pattaya, Bangkok and Phuket, and Phuket and Krabi, each shaped around one of four occasions: Babymoon, Honeymoon, Pre-Wedding and Instaworthy Holidays.
Bangalore is leading the Posecation wave, with nearly one in four bookings coming from the city. Delhi and Chennai follow closely,
Why Thailand has become the Posecation capital
For a trip built around a camera, Thailand ticks every box. It is a short flight from most major Indian cities, easy to access for Indian travellers [confirm current visa rules before release], and offers city skylines, beaches, cliffs and islands within a single trip. That variety means a couple can shoot a city look in Bangkok and a sunset look in Phuket on the same holiday. And crucially, it delivers all of this for less than the cost of a shoot at home.
Sharing his perspective on the emerging travel behaviour, Hari Ganapathy, Co-founder and CEO, Pickyourtrail, said, “Travel is increasingly becoming about the experiences people want to create and remember, and for couples, photographs are becoming as much a part of the holiday as the destination itself. With the Sooper Hit Photoshoot Holiday, we wanted to bring these two experiences together in a way that reflects how people are travelling today. Thailand offers the setting for this, with its beaches, cities and scenic landscapes, allowing travellers to experience the destination while capturing the occasion.”
Thailand is the first stop for the Photoshoot Holiday, with Pickyourtrail looking to take it to more destinations as interest grows.
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