GoPro, Inc. (NASDAQ: GPRO) has announced the award recipients of its HERO7 Black Million Dollar Challenge and published the crowd-sourced highlight video to the homepage of GoPro.com. In September, at the launch of GoPro’s flagship HERO7 Black camera, GoPro challenged its customers to use the camera to shoot a product highlight video and offered a $1 million-dollar award to be shared by those whose video clips were featured. The result is a stunning two-minute video shot entirely by HERO7 Black users from around the world.
“Previously, our product highlight videos were shot by our in-house media team – expert creators with the know-how to get the perfect shot,” said GoPro founder and CEO, Nick Woodman, adding, “Now that HERO7 Black makes it easy for anyone to capture professional-looking shots during their favourite activities, we decided to challenge our customers to shoot this year’s highlight video and pay them for it. We’re glad we did — they absolutely nailed it.”
The HERO7 Black Million Dollar Challenge received more than 25,000 unique submissions from around the world. Clips from 56 HERO7 Black users were included in the final video, which features awe-inspiring visuals that showcase the passion and creativity of the GoPro community. Each person included in the Million Dollar Challenge video will be awarded just over $17,500 for their submission.
