This renewal reaffirms Confiance’s consistent role in strengthening Türkiye’s positioning in the Indian outbound tourism market. Since the inception of this collaboration in 2022, Confiance has not only driven visibility for Türkiye as a premier travel destination but also built a dynamic Communications channel through initiatives that transcend the scope of traditional public relations.
Over the past four years, Confiance has helmed the development and execution of a 360-degree Communications strategy for Türkiye, which encompasses channels such as films, OTT, social media, press, trade shows, cultural events, and on-ground campaigns. The firm has led high-impact collaborations with leading Bollywood production houses—including Yash Raj Films—which have successfully plugged Türkiye into mainstream Indian entertainment. These collaborations have effectively leveraged film and OTT platforms to position the country as a cinematic and aspirational travel destination. As a part of its reputation-building campaign, Confiance has also forged bespoke partnerships with top-tier celebrities and influencers, to further elevate the appeal of Türkiye’s experiential travel offerings through digital storytelling. Moreover, it has been instrumental in building powerful communication channels within the Indian press through deep-rooted media relationships, exclusive press familiarisation trips, and other strategic engagements—ensuring Türkiye remains a focal point in India’s outbound tourism narrative.
The firm has also leveraged its extensive network within the Indian travel fraternity to foster strategic alliances across high-value tourism segments, including destination weddings, MICE, luxury, and experiential travel. Through collaborations with marquee Indian enterprises, wedding planners, and industry leaders, Confiance has promoted Türkiye’s tourism offerings amongst corporates and high-net-worth individuals. The firm has further strengthened Türkiye’s market position by managing its representation at leading awards and industry events, reinforcing the destination’s credibility within India’s premium tourism sector.
During its successful partnership with Türkiye Tourism Board over the years, Confiance has deployed several multifaceted campaigns and initiatives, setting a benchmark in destination marketing—this includes facilitating exclusive travel trade partnerships with India’s premier travel trade associations like TAAI and OTOAI, positioning Türkiye as a priority destination among travel professionals, and co-curating experiential events that celebrate Türkiye’s rich heritage, gastronomy, and cultural traditions. Landmark initiatives include six-city roadshows conducted across Indian metros in 2024 and 2025, large-scale promotional events such as Turkish Food Festivals and Coffee Days, conventions for travel agents and journalists, and various immersive on-ground activations. These efforts have significantly increased visitor interest and engagement, with Indian arrivals to Türkiye growing substantially since 2022, reflecting consistent year-on-year growth.
Speaking about this continued partnership, Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “Representing Türkiye Tourism in India has been an incredibly dynamic and gratifying journey—one that goes beyond promotion to presenting deep-rooted cultural identity and fostering industry collaborations. Over the years, we have deployed 360-degree strategic initiatives to integrate Türkiye into India’s mainstream tourism and entertainment landscapes, forging relationships that have transformed the way Indian travellers perceive the country. With this renewed mandate, we aim to deepen Türkiye’s resonance with Indian travellers and unlock new dimensions of cultural exchange.”
Türkiye Tourism Authorities commented on the continued association, stating, “Confiance Communications has played an integral role in highlighting Türkiye’s narrative in India, seamlessly translating our country’s cultural depth and modern appeal into powerful, market-driven storytelling. Their ability to understand and tap into the evolving aspirations of Indian travellers, combined with their strategic engagement across verticals, has contributed significantly to positioning Türkiye as a leading choice for high-value tourism. The continued success of this partnership underscores the impact of their efforts.”
With the renewed mandate, Confiance aims to catapult this momentum by further expanding Türkiye Tourism’s presence in India through deeper industry integrations. The firm will spearhead collaborations with India’s top luxury travel consortiums, drive high-profile campaigns across film and digital platforms, and introduce specialised programs catering to emerging segments such as medical and wellness tourism. By leveraging its relationships and deep industry expertise, the firm will reinforce Türkiye’s standing as one of the most sought-after international destinations for Indian travellers in 2026.
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