The new initiative marks Taiwan’s targeted push into India’s luxury corporate and HNI travel market, showcasing the island nation as an emerging golf destination. With over 70 top-tier golf courses, Taiwan is positioning itself as a golfing haven for Indian travellers. The campaign also highlights luxury resorts, hot springs, high-end shopping, and gourmet experiences — creating tailor-made packages for golf enthusiasts and premium travellers.
Paul Shih, Director of TTA Singapore Office, emphasized Taiwan’s rich golfing heritage dating back to 1919 and reiterated the country’s commitment to developing its golf tourism infrastructure. He said the campaign aims to build partnerships with Indian OTAs, golf tour operators, and corporate travel planners.
TTA’s East India outreach is part of a broader effort to diversify its visitor base and reinforce Taiwan’s appeal across India. With a recorded 20.81% growth in Indian arrivals last year, Taiwan is now doubling down on digital storytelling, incentives, and luxury travel segments to drive further growth from India.
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