In his new role, Bal will be instrumental in optimizing the group’s distribution channels and driving revenue growth through proactive selling strategies and focused action plans. His expertise is expected to reinforce Lords Hotels & Resorts’ position as a leading name in India’s mid-market hospitality sector.
Vikas Suri, Vice President – Operations and Development at Lords Hotels & Resorts, welcomed the appointment, stating,
“We are thrilled to have Bal take on the role of AVP – Revenue and Distribution. His extensive experience in revenue management will be a great asset to the group. His appointment also reflects our commitment to attracting the best talent.”
Expressing his enthusiasm for the new role, Prasad Bal shared,
“Joining Lords Hotels & Resorts is an exciting opportunity to apply my expertise in revenue management. I look forward to contributing to the brand’s continued growth and helping position Lords Hotels & Resorts as the leading mid-market hotel brand in India and beyond.”
This strategic move aligns with Lords Hotels & Resorts’ focus on innovation, efficiency, and delivering value-driven hospitality experiences across its expanding portfolio.
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