Sabah Tourism Board (STB) successfully participated in the highly anticipated Outbound Travel Mart (OTM) 2025, held in Mumbai, India, from January 30 to February 1, 2025. As India’s leading outbound travel market, OTM provided an excellent platform for STB to connect with key stakeholders and travel professionals, fostering new opportunities and strengthening partnerships in the Indian market. Sabah’s tourism industry has seen significant growth, with 3.147 million tourist arrivals recorded in 2024—a 20.4% increase from 2023’s 2.613 million. The India market, in particular, has demonstrated strong growth, with 9,316 Indian visitors in 2024, marking a 58.3% increase compared to 5,885 arrivals in 2023.
As part of its commitment to promoting Sabah as a premier travel destination, STB will showcase its diverse range of attractions, experiences, and services tailored to meet the evolving preferences of Indian travellers. Through its participation in OTM Mumbai 2025, STB aims to strengthen relationships with travel trade partners and highlight Sabah’s unique offerings to this dynamic audience. Visitors to the STB pavilion at OTM Mumbai 2025 will have the opportunity to engage with representatives from three prominent Sabah-based travel agencies—Borneo Sandakan Tours, Borneo Nature Tours, and Borneo Trails & Tours. These agents will present customized travel packages, immersive experiences, sustainable tourism initiatives, and special offers designed specifically for Indian travellers.
STB’s participation underscores its strategic focus on expanding its footprint in India and fostering long-term collaborations with industry partners. “We are thrilled to be part of OTM Mumbai 2025, which provides an excellent platform to connect with Indian travellers and partners,” said Julinus Jeffery Jimit, CEO of Sabah Tourism Board. “Our goal is to showcase the unparalleled beauty of Sabah and inspire more Indian tourists to explore our destination.”
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